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Strategy 'will probably sell' Bitcoin 🏷️
The Bitcoin treasury firm is walking back its "never sell" approach to BTC, with Strategy's CEO saying it could offload the cryptocurrency "when it's advantageous to the company."
📝 What you need to know
Bitcoin treasury firm Strategy is rethinking its… well, strategy. During its Q1 earnings call, the firm’s CEO walked back on its “never sell” approach to its BTC holdings, stating that Strategy would “sell Bitcoin when it’s advantageous to the company.”
Chair Michael Saylor went a step further, adding that, "We'll probably sell some Bitcoin to fund a dividend just to inoculate the market—just to send the message that we did it.” The news prompted a swing on prediction market Myriad, owned by Decrypt’s parent company Dastan, where the chances of Strategy selling BTC in 2026 soared by almost 30%.
The news comes as Strategy, which holds roughly 3.9% of the total Bitcoin supply, reported a net loss of $12.54 billion in Q1 2026—the bulk of which reflected an unrealized loss of $14.46 billion on its digital asset holdings.
Meanwhile, crypto asset manager 21Shares has launched an ETN offering exposure to Strategy’s Bitcoin-backed preferred shares in the UK, underscoring how the Bitcoin treasury firm is commanding ever more influence over the crypto market.
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