GameStop's big Bitcoin move đź’°

GameStop made a big splash buying Bitcoin last year, though BTC maxis might not approve of its latest pivot.

Author

Andrew Hayward
March 28, 2026

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đź“ť What you need to know

GameStop reported earnings this week, and the firm revealed a big change to its Bitcoin holdings—but it didn’t buy or sell BTC.

Instead, the video game retailer said that it put all but 1 BTC of its holdings—$315 million worth as of this writing—into a covered call strategy with Coinbase Prime. That lets the firm earn yield on its holdings while betting that the price of Bitcoin won’t rally enough to trigger the options… though the move might trigger some Bitcoin maxis who believe the company should just hold onto its BTC and not risk selling.

Why GameStop Put $315 Million in Bitcoin Into a Covered Call Options Strategy

GameStop has pledged nearly all of its Bitcoin to a covered call strategy on Coinbase Prime to generate some yield.

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