Crypto owns the UFC Octagon đź‘Š

When the White House hosts UFC Freedom 250 on Sunday, a number of crypto sponsors will be on prominent display.

Author

Andrew Hayward
June 13, 2026

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đź“ť What you need to know

This Sunday, crypto is taking center stage at President Trump's UFC event on the White House South Lawn. Several crypto firms—including VeChain, Polymarket, and Stake—will have their logos featured on the UFC Octagon, while Crypto.com is co-presenting the event. Polymarket is sponsoring an award honoring military and first responders, while Exodus is planning fan experience activations.

Fight Night bonus winners will receive $1 million worth of Crypto.com's CRO token—the largest bonus in UFC history—while the Trump family’s own World Liberty Financial is co-presenting the event and putting $250,000 worth of USD1 into bonuses. A last-minute lawsuit to block the event was thrown out by a federal judge on Friday.

How Crypto Firms Will Own the Octagon at Trump's White House UFC Event - Decrypt

President Trump’s upcoming UFC fight will provide several crypto firms with an unprecedented opportunity for corporate branding.

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