BNB's time to shine? ✨

Binance's BNB hit another all-time high early Monday as companies start to deploy treasury strategies around the fifth-largest cryptocurrency.

Author

Andrew Hayward
July 28, 2025

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📝 What you need to know

After recent all-time highs for Bitcoin and XRP, and a huge surge for Ethereum, now BNB—the native token of BNB Chain, and the cryptocurrency launched by top exchange Binance—is having a moment.

BNB has jumped to multiple new all-time high marks in recent days, most recently early Monday at a new peak above $858. The fifth-largest coin by market cap is up more than 30% over the last month, per CoinGecko, and about 45% in the last year.

Beyond broader crypto market sentiment rising and Binance’s legal troubles looking further and further away in the rearview mirror—particularly under President Trump’s crypto-friendly administration—BNB may also be climbing thanks to the same kind of treasury excitement that has boosted other coins of late.

On Monday, Canadian vape business CEA Industries—which trades as VAPE on the Nasdaq—saw its stock jump more than 700% after announcing a $500 million raise to begin its BNB treasury. The move is supported by YZi Labs (formerly Binance Labs), the family office of Binance founders Changpeng “CZ” Zhao and Yi He.

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